Skip to content

This Ball

    10/08/2016

I’m tired of commercials that try to express feelings of warmth and ‘home’ and inspiration.
A man with a deep, soothing voice telling you about the virtues of life to denote some sort of authenticity or integrity, which really just isn’t there. As if this particular company is different from all the others: This company is here to help you personally, and it cares about you, rather than just selling you something (the product only appears at the end as if it’s secondary to the inspiring message).

And now half of the commercials are more or less like this. They’re competing in trying to come across as humane and non-commercial, by making increasingly expensive commercials.
Just tell me what I can buy from you.